Nachave présente

For Nachave Présente, I led the artistic direction and communication strategy of the events. This included the conception of the visual identity, the design of posters and their adaptations for digital and print formats, as well as the creation of social media content. I managed the entire communication rollout: editorial planning, content production, social media publishing, Meta Business advertising campaigns, and the distribution of the press release. The objective was to build a strong, coherent visual and narrative identity that reflects Nachave’s values: authenticity, hybridity, and a deep connection between artists and audiences.

Nachave Présente #1

The first edition laid the foundations of Nachave Présente as an immersive and artist-driven event format. The artistic direction focused on rawness and intimacy, highlighting emerging artists through a sincere and unfiltered visual language. The communication strategy aimed to introduce the project’s DNA, create curiosity around the lineup, and establish Nachave as a new alternative voice within Paris’ urban and independent music scene.

Nachave Présente #2

The second edition expanded this identity with a more refined yet still radical approach. While keeping the same core values, the artistic direction leaned further into backstage aesthetics and live performance culture. The communication strategy was structured in phases, combining organic content, paid campaigns, and press outreach to increase reach and ticket sales.

Instagram Nachave collectif

You may also like