To develop the visual identity of the festival, I relied on a motif present on the already created poster above. Then I evolved the color theme towards catchier and more current shades.
Luma Arles festival
Every year, the Luma Arles art museum works with We Love Green, a Parisian event, to organize a festival in its park for an evening. When I joined the Luma Arles festival project, the poster had already been made and published. We Love Green still wanted to adapt and energize the event’s graphic charter.
